An Airbus 319, named after Djokovic, is the first in a series of “Serbia living legends” to appear on the new Air Serbia aircraft.
The series is part of a major rebranding for the national carrier -- from Jat Airways to Air Serbia. A total of 14 aircraft named after Serbian identities will be revealed over the next few months.
Djokovic gets his name painted under the national flag on the livery.
The rebranded Air Serbia will be managed by Etihad Airways, the Abu-Dhabi-based carrier, from this month. The airline will serve up six new aircraft before the end of the year and four more in 2014.