easyJet to introduce mobile boarding passes

EasyJet is aiming to become the first low-cost airline to introduce mobile boarding passes as part of "re-engineering" its business to adapt to consumers' mobile adoption.

Mobile boarding passes will be introduced in the second quarter of 2013. The company is now looking at how it can use the [easyJet] app to deliver customer information. 

Passengers travelling from the airport can now to check-in in less than 10 seconds, download and store their boarding passes on iPhone and Android phones.

Peter Duffy, the company's marketing director, said: "We are really pleased to be trialing mobile boarding passes - we know from passenger feedback that it will be a popular addition to our award-winning app.

"Building on the success of the app, which is the fastest airline app on the market, mobile boarding passes is the next important step in our aim to make travel easy and affordable.

Stansted is on of six airports pioneering the process and he said: "

“Following a successful trial, we will be working with each of the airports in order to rollout the function across the network. The trial will also be extended to include multiple boarding passes on the same device so that families can all check in using one or a number of mobiles, depending on their preference.”

Designed to be simple and easy to use, it offers passengers peace of mind by displaying their status as ‘checked in’ or ‘not checked in’. Once boarding passes have been downloaded, they are stored offline so no network coverage or wi-fi is required and no roaming charges will be incurred. The app also has Apple’s popular Passbook functionality so that customers can easily store boarding passes for upcoming trips in one, convenient place.

The easyJet app can also recognise if a passenger has checked in on a computer through easyJet.com and allows them to download the boarding pass without needing to check in again. Boarding passes can be downloaded from between 30 days and two hours before the flight departs.

Since its launch in late 2011 more than 4.5m people have downloaded the easyJet app.

Easyjet has raised £215,290 in six weeks through passenger donations for UNICEF - the world’s leading children’s organisation, in support of an emergency appeal for the children of Syria.

The airline launched the appeal across its pan-European network of flights spanning more than 30 countries, in response to the worsening situation for the children who are caught up in the current crisis and as an extension of its wider ‘Change for Good’ partnership with UNICEF.